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Color Psychology: How Colors Affect Your Custom Exhibit

Colors bring out certain emotions in people, which is why marketers use them strategically to promote their products and services. Yellow conveys warmth, blue represents trust and red generates excitement. That said, the way we react to colors is largely based on our individual preferences, heritage and upbringing. So, it’s possible that the color yellow may not make you feel warm and happy at all.

Exhibitors have a tall order to fill because they need to work with colors that grab people’s attention while encouraging Read More

Star Wars vs Star Trek

For decades fans of Star Wars and Star Trek have debated over which one is better. With plenty of opinions on either side the internet often turns into a battleground on this subject.

Many would say that Star Trek is the logical choice. Among their reasoning, is the fact the Star Trek includes issues of science, diversity, religion, ethics and more into its storytelling. There is evidence in our culture that Star Trek has made huge contributions by influencing changes in our technology and how we treat one another. Read More

Unique Trade Show Booth Marketing Ideas That Increase Attendee Engagement & Buzz

Unique trade show ideas and promotional concepts can help make your booth exhibit an amazing experience and sought after destination for attendees at your special event, trade show and convention.

Successful exhibitors are constantly on the lookout for new, creative marketing concepts that differentiate their display areas from the competition and attract crowds that ultimately convert into new sales revenue. Stick out from the sea of other exhibition booths and provide your attendee with instant excitement and value.

Listed below are three activation ideas that can be implemented by almost any company at Trade shows that deliver great results:
1. Headshots taken onsite in a "Photo Bistro" Read More

Plan your work, Work your plan

You don’t have to have the biggest booth in the hall, hire celebrities to man your booth or give away a BMW to reach tradeshow success. Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment.

If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. Read More

Four Crucial Steps to Generating Tradeshow PR

Trdeshows are an excellent opportunity to increase your company and product’s exposure, expand your visibility in the marketplace, meet face to face with industry leaders, impress potential customers, and attract reporters to gain media coverage. All of these are effective methods to grow your business. Let’s face it: most exhibitors could be doing a better job of generating Public Relations from their tradeshow participation. To take advantage of the tradeshow PR opportunity, you must design a compelling public relations Read More

13 Smart Ways to Stand Out at Your Next Trade Show

Trade shows are an excellent way for your business to gain exposure and meet prospective clients. But with the convention center crawling with flashy, gimmicky competitors, it's easy for the new kid on the block to overlooked.

To ensure you're gaining maximum ROI from your time and money spent on booth space and making an appearance, it's best to think strategically about how you're going ensure your business is the one being talked about.

1. Start long before you get there.
Read More

Getting Press, Making Connections and Marketing Your Business at Conferences, Conventions and Trade Shows

This is all you have to do at the conference itself:

1. Tweet regularly, and monitor the event’s hashtag and relevant keywords. You know those Twitter lists and Hootsuite streams you spent hours putting together? It’s time to put them to use! Have somebody on your team monitor your Twitter lists and streams within Hootsuite, and respond, interact, retweet or favorite as necessary.​​​​ Create your own content for the conference, too – tweet your own photos, quotes and commentary. It might even be worth it to host a Twitter chat before, after, or during the event, Read More

A History of Step and Repeats In Hollywood

It is likely you have seen Step and Repeat graphics dozens of times without actually being mindful that every day you are subliminally being exposed to logos, graphics and phrases that discreetly promote companies, products and brands. You see most of these backdrops while observing your celebrity crushes strolling the red carpet. What IS Step and Repeat?
Some products are exactly what they sound like and that is exactly the case with Step and Repeat.

Step and Repeat refers to a graphic wall that is splashed with a continuous logo of a sponsor or organization. It is used for the purposes of advertising and capturing photos of celebrities, sports heroes and noteworthy people inRead More

How Image Tagging Can Help Your Brand's Social Media Marketing

Visual marketing is an important part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos" Read More

Computational Photography: The Tech Behind Tomorrow’s Cameras

The physical elements of taking a photo have scarcely changed in the most recent hundred years. At the point when a picture taker presses the screen discharge, a little light-touchy square catches a similarity of the scene in perspective. However, the concealed the truth is that advanced cameras use calculations and handling energy to decipher the light they catch. The picture that touches base on your memory card is not the one that entered the lens. This pattern is on the ascent, and the following stride is "computational photography Read More

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